Omni-Channel means that a single message is distributed through many mediums. This pushes your message to your potential customers where ever they are.
When your audience encounters your message through at least 3 different channels, audience retention increases by 90%!
Omnichannel marketing requires brands to understand how their customers interact with their brand throughout an array of touchpoints in the customer journey.
Omnichannel marketing is necessary because customers tend to spend more money when they have interacted with or researched a product across multiple channels.
Don’t you feel more comfortable doing business with somebody you have seen several times versus somebody we’ve only met once? That’s the advantage of Omni channel marketing.